The BMW i3 concept car at the 2012 Detroit Auto Show in January. (John T. Greilick / Detroit News)

BMW will sell cars over the Web for the first time as the world's largest maker of luxury vehicles seeks an inexpensive way to reach more buyers to recoup spending on its electric models.

A direct online sales platform for BMW's new I sub-brand will be unique in an industry where, outside of small-scale experiments, competitors leave Internet orders for cars to dealers. BMW's range of strategies for the models, including a roaming sales force backing a limited showroom network, reflects the challenge carmakers face as low-emission vehicles trickle into dealerships to sluggish demand after years of development.

"There is considerable risk in BMW's approach of promoting the I brand so prominently," said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Science in Bergisch Gladbach, Germany. "There is the image risk, if they don't succeed as quickly as expected, and then there's the main risk of costs, which can only be countered with high deliveries."

BMW opened the I models' first showroom Tuesday in London, although only prototype cars and informational materials will be displayed at first because the vehicles themselves won't go on sale before next year. BMW is spending about $3 billion developing the i3 battery-powered city car and i8 plug-in hybrid supercar, according to an estimate by Frost & Sullivan. Industry sales of electric cars last year, at 43,000 vehicles, were only 57 percent of the 75,000 deliveries predicted by Sarwant Singh, a London-based automotive partner at the consulting company.

Starting prices posted

The four-seat i3, scheduled to reach the market in late 2013, will be priced at about 40,000 euros ($48,500), Bratzel estimated. That compares with a 23,850-euro starting price ($29,388) in Germany for the 1-Series, the cheapest BMW-brand car. The i8, targeted for sale in 2014, will cost more than 100,000 euros ($123,221), according to Ian Robertson, BMW's sales chief.

Details of how I-model buyers, the website and dealerships will interact are "still in the planning process" and will be communicated later, Linda Croissant, a spokeswoman at Munich- based BMW, said last week. Sales will be focused on the world's major urban areas, she said.

The online sales option is aimed at a generation of drivers used to making daily purchases over the Internet, and will be an extension of the car configuration that most automakers offer customers to view models with desired options such as interior colors, seat materials and roof styles.

Test drives not an option

The Internet platform may take a while to catch on because "many customers will still want to go somewhere to look at and drive the vehicle before buying," said Ian Fletcher, an auto analyst in London at research company IHS Global Insight.

"With new technologies, there may be even greater skepticism about buying a car over the Internet, as in many cases you'll have to win the confidence of customers that it works and there is support for them," Fletcher said in an email.

The setup may help BMW reduce expenses: Internet sales require less than half the cost of distributing through a dealership, according to Ferdinand Dudenhoeffer of the Center Automotive Research at the University of Duisburg-Essen in Germany. That allows online car prices to be 5 percent to 7 percent less than showroom tags.

Still, BMW sees standard dealerships as "the backbone of what we are doing in the interface with the customer" for the I models, Robertson said in June at a press presentation at the sub-brand's Park Lane showroom in London.

Dealer selection criteria

Outlets will be restricted to dealers with high BMW-brand sales volume who have floor space as well as capacity to work with I models' powering technology and carbon-fiber body material, Robertson said. The carmaker has chosen 45 of its approximately 200 dealers in Germany to sell the i3 and i8, a ratio that will probably be similar elsewhere, he said.

Dealers will be designated as agents for the I models, which provides an "advantage" by keeping the vehicles on the carmaker's books, the association of BMW distributors in Germany said in an email.

Electric vehicles' disadvantages versus conventional cars include costly battery packs, limited ranges and the time needed to recharge. Consumer reception to models like the Nissan Motor Co.'s Leaf and General Motors Co.'s Chevrolet Volt has been tepid.

"Currently available electric cars have a limited market success because they are a big compromise," said Arndt Ellinghorst, a London-based analyst at Credit Suisse AG. "Customers are not willing to compromise and spend a lot of money."

Carbon fiber bodies lighter

BMW Chief Executive Officer Norbert Reithofer started Project I at the end of 2007 as tighter emissions regulations threatened the viability of sporty sedans. BMW chose to create all-new vehicles that use expensive carbon fiber for a lighter body to make up for the weight of the battery system.

The approach contrasts with a decision by Daimler AG's Mercedes-Benz Cars division to convert existing models, such as the van-like B-Class or two-seat Smart, to electric power.

To make its electric vehicles more attractive, Stuttgart, Germany-based Daimler's Smart brand offers to lease the battery separately from the car. The automaker has a target of selling more than 10,000 of the models next year, with a starting price of 18,910 euros plus monthly battery rental at 65 euros.

The I models' new technology poses risks for BMW, "but they have no choice if they want to keep their premium and image as an innovation leader," Ellinghorst said.

The i3 and i8 will probably be among BMW's lowest-selling models through 2024, alongside the existing Z4 roadster, according to IHS estimates. In 2014, the first full year of production, BMW will probably deliver 31,380 i3s, compared with 564,760 of the best-selling 3-Series model and 18,101 Z4s, a study by the research company shows.

BMW's stance is that the models should produce earnings from the start, sales chief Robertson said.

"We clearly, as a company, go into any product launch with the view of making profit, which is no different with the I brand," Robertson said. "This is a car line just as every other car line, and we intend to make profit from Day 1."

One looks for all the world as if he’s greeting a long-lost chum, while elsewhere another little guy jealously guards a well-foraged nut.

These captivating images, and many others, form part of a stunning selection taken over 20 months by top British photographers who took to the outdoors to tell the story of the UK’s diverse ecosystems.

The grey seals – who in reality were fighting – were spotted in the surf at Donna Nook, Lincolnshire, while the grey squirrel was pictured in Regent’s Park, London.

You want some? These grey seals - who in reality were fighting - were spotted in the surf at Donna Nook, Lincolnshire. This picture forms part of an exhibition celebrating British wildlife

 

Hands off! A squirrel guards his nut in Regent's Park, London

 

I never was very good at hide 'n' seek: A blue-tailed damselfly in Cornwall; right, a basking shark off the Inner Hebrides, Scotland

 

Fancy a nibble? A water vole enjoys his greens in Kent

Horsing around: Konik stallions from a wild herd fight in Wicken Fen, Cambridgeshire

Yesterday, the pictures went on display at an open-air street gallery in Edinburgh’s Royal Botanic Garden.

The exhibition is known as 2020Vision, in reference to the 20 months spent outdoors by the 20 photographers featured.

 

More...

• Puppy owner neglected pet so badly it went bald and pretended it was a stray to avoid £600 vet’s bill
• Watch out, the pandas are about! Endearing footage shows cute and cuddly bears giving their carers the run around on a slide

 

It is a collaborative project, run with the Scottish Natural Heritage and Nature Picture Library.

Flying the flag: A juvenile peregrine falcon soars in front of a Union Flag on top of the Houses of Parliament

 

By the left quack march: A line of Mallard ducklings on a lake in Derbyshire

 

Two goldfinches squabble over common teasel seeds on Hope Farm RSPB reserve in Cambridgeshire

 

I get by with a little kelp from my fronds: A grey seal swims among kelp off the Farne Islands in Northumberland; right, a wren sings with its tail cocked in Wales

 

This little piggy... A wild boar piglet in the Forest of Dean, Gloucestershire

Between now and 2015, the open-air gallery will tour the UK in an attempt to show millions of Brits the wonders on our doorsteps, which we may usually take for granted.

Professor Steve Blackmore, from the Royal Botanic Garden, said: ‘These beautiful images remind us just how important our natural heritage is in the quality of our lives.

'I hope they will cause everyone who sees them to reflect on what more they can do to cherish and protect nature.’

Making a splash: A bottlenose dolphin leaps in the evening light of Moray Firth, Inverness-shire, Scotland

 

Run rabbit, run rabbit, run, run, run: A mountain hare sprints across snow in Scotland

 

No neigh-bours for me: A white horse grazes in Latchmore Bottom at dawn in the New Forest, Hampshire

 

Flower power: A carpet of bluebells in Micheldever Woods, Hampshire

 

Suppertime: A tawny owl enjoys its dormouse dinner takeaway in Sussex

As well as the pictures taken by the professional photographers, the exhibition will also feature work by 20 young amateurs who have also been in the field for the past 20 months.

Katrina Martin, who is one of the ‘Young Champions’, said: ‘This is the first time so many top photographers have come together to speak on behalf of conservation.

'It has been very exciting for me to be part of that team.’

Like a bird on a wire: A barn swallow swoops down to feed a fledgling in Perthshire, Scotland

 

Spring time: A red squirrel jumps while holding a nut in Cairngorms National Park in Scotland

 

 

Birds of a feather... A flock of Barnacle geese take off from grazing m

Bagel is designed by Tokyo-based designer Oji Masanori. The plate is designed to be versatile and functional. Convenient in outdoor or party settings, a user can hold both the plate and his/her drink simultaneously. It also comes in a variety of materials including maple, walnut, and cherry.

 

An alternative functionality is a trivet that imitates the same bagel aesthetic. The bagel trivets also come in maple, walnut, and cherry, and in two sizes.

I’ve seen a few designs of the plate and cup combo, but this is now one of my favorites. Bagel Plates need to become ubiquitous at events and parties that serve food and drink. It’s always an awkward struggle to maintain any level of cool while juggling around drinks and plates and trying to talk to someone all at the same time. The plates cost ¥5,000, which is roughly $62 USD.

'bird house' by L.E.FT
stray brass bullets
image © joe kesrouani
multidisciplinary collective L.E.FT, based in new york, has created 'bird house'. the limited edition piece is a commentary on 
the uncertainty of life during the difficult times that war brings. it is created from 2500 empty stray brass bullets that have been collected 
from areas in lebanon where hunting is prevalent. the project is also a reflection on kafka's statement 'a cage went in search of a bird', 
as described in the words of the artist:  

'working retroactively from a bird, the birdhouse is a reflection on contextual design. the eames house bird,
a staple of eames’ furniture photographs in the 1950s that became synonymous with their household domesticity, 
is given here a bird house, an ovoid hybrid between a cage and a house.'



the creation is made from 2500 stray brass bullets where hunting is prevalent in lebanon



an extended bullet acts as a perch

Have a few fresh herbs sitting around that you won't get to using before they turn? Sure, you can freeze them in water or dry them out, but if you know you'll use them relatively quickly, you can add a few weeks to their life without damaging their potency by freezing them in oil instead. We've shown you how to make simply syrups with them, and how to use sea salt to dry them, but if you have some lovely herbs you want to use, but won't get to before they turn brown, consider dropping them in an ice cube tray, filling up the cubes with olive oil (or any other oil of your choice, as long as it freezes nicely), and popping them in the freezer. When you're ready to fry some potatoes, for example, pop out a couple of rosemary oil cubes—you'll need the oil for the pan anyway, and the rosemary will be right at home. Need some oil in a baking dish or crock pot for a few chicken breasts? Grab a frozen sage oil cube. The sky's the limit. The only thing to note is that with some herbs have a shorter shelf life when frozen in oil than in water (like garlic, for example), so this won't beat drying if you're looking to keep your herbs fresh for months and months. It will, however, work for weeks on end, and if you freeze them, pop them out of the ice cube trays and put them into zippered baggies, they'll keep even longer. Then, the next time you need oil for a recipe, you can add a little fresh flavor at the same time. Hit the link below for even more oil-freezing tips, and some tips on which herbs take well to freezing and which don't.

'MP4-12C spider' by mclaren

mclaren automotive has produced its second 'MP4-12C' model, the '12C spider'. bred through the essence of a race car, the '12C spider' incorporates a 

convertible roof explicitly designed to let users experience the sounds of the vehicle's V8 twin turbo engine. unlike many other convertible models, 
the hard top roof can be operated whilst moving at speeds of up to 30 kph (20mph) taking less than 17 seconds to raise or lower. with the '12C' originally
designed as a convertible, its 75kg carbon fibre monocle frame required no additional strengthening for it to feature in the 'spider'. 

closing the hard-top

the raising of the roof frees 52 liters of space for storage. in 2013, vehicle lift will be available as an option, allowing for the '12C spider' to be raised 
in the front and rear for improved ground clearance, up to 40mm (1.5") at the front and 25mm (1") at the rear.

the MP4-12C will be launched in 'volcano red', one of 17 exterior paint finishes currently available for the '12C' and '12C spider'. 
first deliveries to customers are planned for november 2012. 

closed top

3/4 top view

 

3/4 rear view

 

top view

interior view

specifications: 

0-62 mph (0-100 kph) : 3.1 sec 
0-100 mph (0-161 kph) : 6.1 sec
0-124 mph (0-200 kph) : 9.0 sec
¼ mile (400m) : 10.8 sec at 134 mph (216 kph) 

engine configuration: V8 twin turbo, 7 speed automatic

a photo series by david eger recreates famous photos and paintings with star wars figurines and handcrafted sets
above: 'troopers raising the flag on iwo jima' (joe rosenthal's 'raising the flag on iwo jima')
all images © david eger
as part of a year-long project '365 days of clones', canadian art teacher david eger has recreated famous photographs and paintings 
using star wars figurines. the scenography is done in real life rather than in photoshop, in a project that was eger's response to his 
new year's resolution to pursue personal photographic endeavours more often.

eger photographed each piece on a date relevant to the original work: the anniversary of the date the photograph was taken
in the case of most contemporary pieces; or the birth or death dates of the artist for images like his recreations of pablo picasso's
'guernica' or leonardo da vinci's 'vitruvian man'.



'troopers atop a skyscraper' (charles c. ebbets's 'lunchtime atop a skyscraper')




'abbey road' (ilan macmillan's 'abbey road' cover shot of the beatles)



'galactic gothic' (grant wood's 'american gothic')



'B.F. boba fett' (cover of film 'E.T. extra terrestrial'), with yoda in bicycle basket



'migrant trooper' (dorothea lange's 'migrant mother' great depression photograph of florence owens)



'a royal kiss' (recreation of the wedding day first kiss of prince william and catherine middleton at the buckingham palace)



'gandhi' (margaret bourke-white's portrait of gandhi spinning cotton)



'million trooper march' (bob adelman's photograph of martin luther king jr.)



eger's setup for the 'million trooper march' recreation



'the cloned kiss' (alfred eisenstaedt's 'the kiss')

Master of cuteness Mark Taylor's images are in demand all over the world for the purr-fect way they capture a softer side to our best-loved animals.

His photographs are a legacy from his late mother Jane Burton who pioneered the style so familiar on calendars in offices and maths teacher classrooms everywhere.

Fosset the kitten with a yellow gosling: Photographer Mark Taylor is famous around the world for his cute shots of animals in unusual poses

Fosset cuddles up to his gosling friend: Mr Taylor's photographs are a legacy from his late mother Jane Burton who pioneered the style

 

Stanley the kitten with a duckling: Despite the menacing look in Stanley's eyes, Mr Taylor has never had any incidents where one subject ate another

Using a simple clean white background and some unusual animal pairings Mr Taylor's style has seen him make the cover of prestigious wildlife magazine National Geographic.

In this set of heart-warming images Mr Taylor shows why he's one of the best in his field tapping into that desire in us all to see something fluffy.

 

More...

• Women cat owners are 'more likely to kill themselves' due to higher chance of infection with parasite found in feline faeces

 

From ducklings with puppies, to dogs with kittens and even rabbits Mark captures them all on camera as if they were the best and friends.

And thankfully so far he's had no case of any of them eating each other.

Hear me roar: Kittens Stanley and Fosset have a cuddle

 

Guess who! Stanley holds his paws over Fosset's face as they play

 

King of the castle: Stanley climbs on top of Fosset

 

Not just for Christmas: Stanley and Fosset pose inside a gift box

Touch on that: Stanley offers his paw for a fist bump. Right, he poses with a bright red flower

 

Oh you! Stanley gestures towards the camera as he lies in a hammock

 

Time for a cat nap: Stanley and Fosset enjoy a snooze

Keeping it in the family: Mr Taylor's daughter Siena, pictured with Stanley, helps to pose the animals for her father's photo shoots

Mr Taylor, 47, creates his images all at his home studio Warren Photographic, in Guildford, Surrey.

His father Kim is a world-renowned wildlife photographer. His mother Jane, who died in 2007 after a brave battle against cancer, was one of the first to use a unique style now so well adopted by her son.

Mr Taylor, a father of one, said: 'There have been a few close shaves when we have put the different animals together, but we often "introduce" the animals to a rabbit in a cage first to gauge the reaction.

'If the dog starts licking its lips we know it might not work out well, and for example it's best not to put a Jack Russell next to a rabbit.

'I have helpers in the studio and some of the animals extras we have here, for example we have six rabbits, but others we have to bring in.

'The key to the photograph is making sure the animals are not doing anything they don't want to do because I think you can tell if they are not enjoying themselves.

'My mother was a pioneer if you like of this idea of using the clean white backgrounds and I like to think I am carrying on her legacy.'

You wanna start something? Stanley goes nose to nose with a Bichon Fris

 

My big mate: Stanley nuzzles up with Great Dane pup Tia

 

Where u go? Stanley and Tia have a play

Keeping it in the family Mr Taylor's daughter Siena, 10, is also on hand to pose up with the animals in the pictures.

Mr Taylor, who uses a Cannon 1DS Mark III camera, said that he felt his photographs were so popular because they tap into an desire in us all to relate to animals.

He said: 'I think the fascinating aspect of this type of photography is that it taps into something in us all that sees ourselves and human emotions in our pets and other animals.'